Analyzing Return on Ad Spending

Return on Ad Spend (ROAS) is one way to help advertising and marketing professionals and investors analyze how well promotions do (or don’t) produce sales. It helps advertisers develop data based on their campaigns’ revenue production (or lack thereof). Understanding how this metric is calculated and how to analyze ROAS is essential for businesses to … Continue reading “Analyzing Return on Ad Spending”

Accounting Considerations for Capital Expenditures and Operating Expenses

When it comes to running a business, there are a lot of expenses incurred during operations. As of January 2024, New York University’s Stern School of Business had recorded nearly $1.2 trillion in capital expenditures by U.S. sectors. Considering this, there are two important concepts that are imperative to study for effective accounting treatment: capital … Continue reading “Accounting Considerations for Capital Expenditures and Operating Expenses”

Accounting Considerations for Business Insurance Coverages

With more than eight million small businesses in America, and more than $776 billion in net premiums issued by the insurance industry in 2022 for commercial policies (according to the Insurance Information Institute), business insurance is big business. Along with protecting businesses from a myriad of claims, insurance expenses also have to be accounted for … Continue reading “Accounting Considerations for Business Insurance Coverages”